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Dora is growing up

  Mattel and Nickelodeon recently rolled out an image of a new "tween" Dora.  The new Dora has moved to the big city, attends middle school and has a whole new look.

This new grown-up version will be released this fall and will launch with an online world that allows girls to explore, play games, customize, and most importantly solve mysteries with Dora and her new friends.

Parents will be able to purchase new fashions and accessory sets for their kids, which will each unlock a new location for Virtual Dora to explore.

So, Dora is growing up.  What fascinates me is the backlash Mattel has had over this new tween Dora. Moms are pissed.  Really pissed.  There's even a petition that parents can sign urging Mattel not to change Dora's image.

My boys both watch Dora. They both enjoy Dora.  And yet I have no problem with a new, older, trendier Dora.  I think it's pretty reminiscent of real life.  When girls get old enough to dress themselves and mom stops cutting their hair with a bowl, they want to be cute, to shop at Limited Too, to wear pretty dresses.  Why is it so bad that Dora is growing up?

Are people really offended by the new image?  Or just that opposed to change?

I might have a problem if they were turning her into Barbie. Now, Barbie...well, she's kind of a *** - with those perky boobs, no waist and sexy outfits, she's just asking for some negative criticism. But this new Dora?  She's cute! She's dressed appropriately, wearing flats even, and perfectly acceptable to me. I'd have no problems letting my boys watch a show or play with a "tween" Dora doll.  I don't think letting Dora grow up a bit, grow her hair long and wear a dress is going to ruin the minds of young girls everywhere. I don't think they need the old Dora to grow up with self-confidence.  I think that has much more to do with their parents than Dora. At least I hope it does.  Yes, the old Dora shouts out "I am a fashion disaster and have a bowl cut and yet I'm still wildly popular!". I love that she's so frumpy and yet so loved. That's great. But why are we hating on the fashionable Dora?  Are girls not allowed to grow up and change their looks?

Hell, if you really think about it, old Dora is wearing a belly shirt.  What does THAT say about her? :)

What are your thoughts?

 

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Posted Apr 23 2009, 01:40 PM by Heather
Filed under: ,

Comments

mollie_mom wrote re: Dora is growing up
on 04-23-2009 3:51 PM

My daughter (6) is so over the original Dora, but the new one would probably interest her.  If they continue to make it educational what's the problem?  I think she's cute!

Kerryleanne wrote re: Dora is growing up
on 04-23-2009 9:47 PM

I am not sure what to think.  My 2. 5 year old daughter just recently got into Dora and loves her!  If she saw the new tween Dora, I am not sure what she would think.  I like the original Dora because she appeals to my daughters age but the new tween Dora may not be so appealing to her.  I think she woul dbe more appealing to older girls.

Lisa Q wrote re: Dora is growing up
on 04-24-2009 7:06 AM

I am not offended by the new image, but I am upset about the change.  My kids LOVE Dora.  They are 3 1/2 and 4 1/2.  I do, too.  She is young.  She is  and someone they can identify with.  They pretend to go on her adventures and learn a lot from her.  BIg Bird, Elmo and Zoe haven't grown up.  Why does Dora have to?  Why can't they make a tween character with a different name?  Leave our Dora alone.  Don't make kids fall in love with a character then make her grow up faster than they do.

cksmama wrote re: Dora is growing up
on 04-24-2009 7:36 AM

I think she's appropriate and I think my 2.5 year old will still like the old Dora.  From what I've read, they are adding another storyline and show to the Dora franchise and keeping the old Dora just as she is.  In essence, they are making her more marketable for longer.  Just adding more years we buy Dora products :)

dkane816 wrote re: Dora is growing up
on 04-28-2009 4:15 PM

It's definitely a smart move in the business world and I think the fact that they are keeping the old Dora put and introducing the tween Dora in an entirely different media (online) than what the majority of the old Dora fans are using (tv) will not interfere with the old Dora watchers.  Honestly, I don't think the young Dora watchers (2-4) will even see the resemblence to between the two.  I think it is great, Dora is a fun girl and the show teaches children problem solving etc. so I'm sure the new one will carry the same values.  I'd rather have my 5-7 year old watching a grown up version of Dora than something like Bratz!  

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